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Cheryl's Nuxeo Blog/Living in the Market, Not in a Spreadsheet

Archive for October, 2009

Social Media 101 – Where to Get Started for Customer Engagement

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On October 27, I was pleased to lead a Marketing Peer-to-Peer Workshop for Communitech in Waterloo, Canada. Communitech is a regional technology association, helping companies bring innovation and ideas to the market. The title of the workshop was “Social Media 101″ – and the goal of the session was to get the 30 or so attendees comfortable using one or more social media channels to help augment their current marketing activities. Lots of buzz in recent months in the news, and online about using tools such as twitter, community forums, Linked In, or Facebook for customer engagement – but it’s…

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October 31st, 2009 at 2:34 pm

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Nuxeo On The Road! Boston 451 Group Client Conference

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Nuxeo @ The 451 Group Annual Client Conference! Nuxeo is wrapping up a busy 2009 by going on the road. It’s been an active couple of months at Nuxeo, with new hires, product announcements, a move and more growth to come, but we’re making time to travel the globe. November 3-4 | Boston, The 451 Group’s Fourth Annual Client Conference Nuxeo will be at The 451 Group’s Fourth Annual Client Conference at the Boston Marriott Longwharf. Nuxeo is part of a small group of disruptive and pioneering companies presenting at the Innovators Showcase. I will be there during the entire…

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October 30th, 2009 at 7:05 pm

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Highlights from Ontario Linux Fest – Oct 24/09 – ECM Meets Open Source

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Was honoured to present at this weekend’s Ontario Linux Fest in Toronto, Canada. Thanks to the great conference team for the hospitality, and the opportunity to talk to a community of seasoned open source professionals and up & coming student enthusiasts. I found it fun because normally I speak to crowds who already are in an information management role and know the basics – this event allowed me to bring the 101 Overview to a whole new technical audience and help them understand why the business managers they advise & support might ask or need an information governance strategy. Was…

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October 25th, 2009 at 8:38 pm

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8 Reasons I Liked the AIIM “8 Reasons” E-Book (and 1 reason I didn’t)

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Over the weekend I downloaded and read AIIM’s new e-book “8 Reasons You Need a Strategy for Managing Information – Before It’s too Late…” – a cool idea and sounds like it will be part of an ongoing series on this theme – good stuff. So here are the 8 reasons I liked the e-book and recommend you read it…. and 1 thing that bothered me. The content was crowdsourced – contributions were taken over a period of weeks on the AIIM.org website, and actively promoted across the association’s own blogs & social networks. The contributors include AIIM executives, vendors,…

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October 13th, 2009 at 1:22 pm

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Do Labels Matter? Some Thoughts from a Shiny New Marketing Exec

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Yesterday more industry buzz about some of the shifts and disruption in the ranks of the ECM/CMS world – including a couple of comments about my new role as CMO at Nuxeo. First some good questions posed by Ron Miller, in an editorial for FierceContentManagement: “Does the Open Source Label Still Matter?” …and then some thought-provoking comments from Tony Byrne in his Trendwatch blog for CMSWatch, “Software Empires Striking Back”. After thinking to myself, “Whoa, like, no pressure, eh?” and crawling out from under the covers, I sat down and really thought about what kind of shift is going on…

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October 8th, 2009 at 5:41 pm

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